/r/WallStreetBets is trying something unprecedented in history — and the media’s not reporting on it at all.

(No, this isn’t a clickbait title. The unprecedented part is technically interesting and legit can’t be compressed into a headline.)

First, some background. If you’ve been following mainstream media coverage of /r/WallStreetBets and the wildly swinging Gamestop stock, you may not be aware that /r/WallStreetBets has a Plan at all beyond “Let’s all buy the stock to pump it up, making all of us rich.”